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In this original, fun, and slyly helpful investigation of a thoroughly modern condition, pro-skater-turned-philosopher Nick Riggle argues that our collective interest in being awesome (and not sucking) marks a new era in American culture, one that is shaped by relatively recent social, cultural and technological shifts. An accessible, philosophical road trip through the ethics of our time, On Being Awesome provides a new and inspiring framework for understanding friendship, success, and happiness in our everyday lives.

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"What is the opposite of an asshole? It´s the ´awesome´ person who goes off script in the usual interactions, creating new opportunities for creative expression and social communion. Nick Riggle´s fun book is ´awesome´ by its own definition. But don´t miss its profound ambition, which is to show how philosophy unearths the structure of ordinary language, defines the meaning of life in routine business, and poses the question of how best to live."
-Aaron James, author of Assholes: A Theory

"It´s...hard to imagine that anyone else has thought so deeply about the nature of awesomeness: its meaning, its importance, and the ways that true awesomeness is under threat. In On Being Awesome, Riggle offers a careful dissection of the psycho-philosophical categories of sucking...but the book also works as a practical, and surprisingly inspiring, guide to better living."
-Scientific American Mind

"A deceptively fun-loving tour of philosophy´s most ancient question: how best to live. Riggle uses modern jargon to apply timeless philosophical truths to today´s problems."
-Success Magazine

"Nick Riggle´s new book is a roadmap to achieving awesomeness."
-Entrepreneur Magazine

"Nick Riggle quickly and convincingly makes the case for the pursuit of awesomeness (and the avoidance of suckiness, its mortal enemy) as a legitimate social aim. . . . In a pluralistic world that fractures further by the minute, being awesome might be the only viable model for the future of our society."
-Flood Magazine

"Riggle´s book is a welcome addition to the trend of philosophy pitched to the public. Like Aaron James´s Assholes: A Theory and Harry Frankfurt´s On Bullshit, Riggle´s On Being Awesome shows the promise of employing the tools of analytic philosophy to address the nuances of contemporary culture. The book on the whole is written in a clear, vernacular style that´s accessible to a general audience, but at the same time it doesn´t pull its philosophical punches. It´s also loaded with thought-provoking examples drawn from pop culture, civic life, sports, and the arts. More significantly, Riggle aims to craft the very sort of social opening that his book describes. In creating a rich theory of awesomeness, Riggle invites us to play along by adopting his lingo . . . but more importantly by looking at our lives as opportunities to do awesome things. The only question that remains is whether, you, the reader, are down. In short, it´s an awesome book-and, upon reading it, you´ll know exactly what that means."
-The Philosphers´ Magazine

"Want to bring a little awesomeness into your life? Check out Dr. Riggle´s hilariously insightful book On Being Awesome."
-Curiosity

"[On Being Awesome] might be the most entertaining study of linguistics taxonomy in philosophy."
-Big Think

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Nick Riggle dropped out of high school to become a pro-skater, participating in stunt shows, demos, and world class competitions (including three ESPN X Games appearances). He has a BA in philosophy from UC Berkeley and a Ph.D. from NYU, America´s leading philosophy program; he is currently a philosophy professor at the University of San Diego. He speaks widely at conferences and workshops and co-organized the first major academic conference on the philosophy of street art and graffiti. He continues to publish in key and notable philosophy journals, as well as more popular outlets including McSweeney´s, Aeon (on the high five, awesomeness and suckiness), and Hyperallergic. His current academic work focuses on the role of aesthetic value in human life and is supported by a grant from The Experience Project, a 4.8 million dollar, three-year initiative at UNC Chapel Hill and the University of Notre Dame.

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