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Véronique Bouchard, Alain Fayolle (Beteiligte)

Corporate Entrepreneurship


1st ed. 2017. 240 p. 231 mm
Verlag/Jahr: TAYLOR & FRANCIS 2017
ISBN: 1-13-881368-0 (1138813680)
Neue ISBN: 978-1-13-881368-7 (9781138813687)

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Written by two entrepreneurship experts this practical book introduces corporate entrepreneurship and highlights the importance of balancing the encouragement of new venture style behaviour with managing an established firm. The inclusion of key topics such as corporate venturing and open innovation, ensures that this text is required reading for entrepreneurship students globally.