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Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business.
Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is.
This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.

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Section I
Strategy
1 Introduction
2 Strategizing
3 Missioning and visioning
Section II
Strategy Content
4 Business level strategy
5 Corporate level strategy
6 Network level strategy
Section III
Strategy Process
7 Strategy formation
8 Strategic change
9 Strategic innovation
Section IV
Strategy Context
10 The industry context
11 The organizational context
12 The international contextSection V
Cases

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de Wit, Bob
Bob de Wit is director of the Strategy Academy, an international research and educational institution focusing on strategy, leadership and business innovation issues (www.strategy-academy.org). He is also managing director of Strategy Works, an international strategy consulting and coaching firm that facilitates boardroom decision-making and guides companies through processes of strategic renewal (www.strategy-works.com).
Bob has a BA in Psychology from the University of Utrecht, an MBA from the Delft University of Technology and a Ph.D. in management from the Erasmus University in Rotterdam. From 1985 to 1996 he was a professor of strategic management at the Rotterdam School of Management. Since 1996 he has held a chair in Strategy at the Maastricht School of Management, where he also served as the Associate Dean for research from 1997 and 2001. Bob is an active member of the Strategic Management Society, where he serves as chairman of the Interest Group `The Practice of Strategy¨, as member of the annual conference paper review committee, and as a member of the McKinsey Best Paper Prize committee.

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