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The 7 Principles of Complete Co-Creation presents
a comprehensive view on co-creation. Illustrated
by various international case studies, it explains
co-creation not as a method, tool or project, but
as a new paradigm in which end-users play an
ongoing, active role with and for organizations
that are relevant to them. It reads like a practical
handbook on how to utilise complete co-creation
in order to create sustainable value with end-users
and other relevant parties.
Since co-creation is a relatively new discipline, not
much has been written on the topic. The authors
have bundled together their years of practical
experience to fill this gap. Unlike any existing publication,
this book provides the reader with a clear
co-creation framework, giving practical answers to
questions such as: ´what is co-creation and how
does it work?´, ´whom to involve in a co-creation
process?´, ´how to convince others of the benefits of
co-creation and overcome barriers?´.

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