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At a time of significant change in the precarious world of female individualization, this collection explores such phenomena by critically incorporating the parameters of popular media culture into the overarching paradigm of gender relations, economics and politics of everyday life.

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Acknowledgements Introduction Female Individualization and Popular Media Culture in Asia; Y.Kim PART I: INDIVIDUALIZATION IN TRANSNATIONAL FLOWS Female Individualization?: Transnational Mobility and Media Consumption of Asian Women; Y.Kim Lifestyling Women: Emergent Femininities on Singapore and Taiwan Television; F.Martin & T.Lewis Young Women and Everyday Media Engagement in Muslim Southeast Asia; P.Nilan ´Just a Slogan´: Individualism, Post-feminism and Female Subjectivity in Consumerist China; S.Thornham & F.Pengpeng PART II: COMPETING REGIME OF SIGNIFIERS - REPRESENTATION AND PRODUCTION Women and Sexual Desire on the Japanese Popular Media; A.Hambleton Move Freely: Single Women and Mobility on Taiwanese TV Advertising; P.Shaw & C.Lin Producing Individualized Voicings for a Global Labor Force: Digitizing Agency through Social Media; R.Gajjala Transforming Documentary: Indonesian Women and Sexuality in the Film Pertaruhan [At Stake] (2008); F.Tobing Rony PART III: NEW CONSUMPTION PRACTICES OF FEMALE INDIVIDUALIZATION Fandom, Consumption and Collectivity in the Philippine New Cinema: Nora and the Noranians; B.Cua Lim ´To Do Whatever She Wants´: Practicing the Miss India Pageant and Bollywood; S.Dewey Post-socialist Articulation of Gender Positions: Contested Public Sphere of Reality Dating Shows; J.Wu Female Individualization and Illiberal Pragmatism: Blogging and New Life Politics in Singapore; A.Yue Index

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´As she sets out in her admirably clear yet detailed and nuanced introduction, Youna Kim´s Women and the Media in Asia contains a wide-ranging selection of essays that interrogate a range of ways in which increasing individuation is negotiated in and through the media in Asia. This is a timely project, throwing light on a particular phenomenon that is under-examined, growing rapidly, and complex. In their different ways, the essays examine the question of whether individuation is a requirement forced upon women by globalization and neo-liberal capitalism or a liberatory force, or some complex combination of the two.´ - Chris Berry, Goldsmith´s, University of London, UK

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Youna Kim is Professor of Global Communications at the American University of Paris, France, joined from the London School of Economics and Political Science where she had taught since 2004, after completing her PhD at the University of London, Goldsmiths College. Her books are Women, Television and Everyday Life in Korea: Journeys of Hope (2005, Routledge); Media Consumption and Everyday Life in Asia (2008, Routledge); Transnational Migration, Media and Identity of Asian Women: Diasporic Daughters (2011, Routledge); Women and the Media in Asia: The Precarious Self (2012, Palgrave Macmillan); The Korean Wave: Korean Media Go Global (2013, Routledge); Global Nannies: Minorities and the Digital Media (in preparation).

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