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Food safety concerns have boosted the Asian demand for quality food in general and products of geographical indications in particular. This book shows how Asian countries are empowering regions and enterprises involved in differentiation strategies, and the effects that this regulation can have.

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The Globalization of Geographical Indications: The Challenge for Asia PART I: THE THEORETICAL IMPLICATIONS OF PRODUCTS OF ORIGINS Geographical Indications and International Trade Are Foodmarkets Special Markets? Standardization vs. Products of Origins The Multidimensional Definition of Quality Products with Denominations of Origin and Intellectual Property Rights: The International Bargaining Process The Concept of Terrior as the Basis of Corporate Strategy in Agribusiness PART II: ASIAN CHALLENGES From Products of Origin to Geographical Indications in Japan The Development of Geographical Standards for Sake in Japan An Export Niche in the Philippines Geographical Indication and Industrial Organization of Food Market in China Terrior and Green Tea in China

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LOUIS AUGUSTIN-JEAN is Associate Professor at the University of Tsukuba, Japan, where he teaches Development of Asian Economies, and Economic Sociology. He has been living in Asia for fifteen years and his research focuses primarily on China´s rural development and food systems. He co-edited Hong Kong: Economie, société, culture Paris, L´Harmattan (2007).

HÉLÔNE ILBERT is Research Director at the CIHEAM-IAM-M, member of the research team ´Markets, Organizations, Institutions and Stakeholders Strategies´ (MOISA) at the University of Montpellier. She works in the field of global international economics and her research interest focuses on geographical indications and Mediterranean economic integration. She has been awarded the Mobius prize by the National Scientific Research Institute and the Commission of the European Communities.

NEANTRO SAAVEDRA-RIVANO is Professor Emeritus of the University of Tsukuba, Japan, and Deputy Director of its Program in Economic and Public Policy Management. He holds PhDs in Economics from Columbia University and in Mathematics from the University of Paris. His research interests include Human Capital Financing and Economic Development, Regional Economic Integration in East Asia and the Americas, and International Trade.

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