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In business life not only the existence of a well developed strategy and marketing plan is crucial to the success of an enterprise. A further important factor, which is often underestimated, is the allocation of information within an organisation as well as through the whole value chain. This book, firstly, defines the key terms of the information management and gives an overview about its general problems in a practical business context. Its main concern is not the theoretical explanation of types of data banks or the programming of such a data bank, which common literature describes. It is rather the providing of appropriate tools of the information management and the establishing of more efficient methods to deal with the daily business. In addition, the measurement of costs and benefits of such an optimisation is subject to this book. A practical example concludes the topic. Managers of small and medium sized enterprises will find here a different perspective of leading an organisation. Students and consultants, who are dealing with the management of information and data flow are addressed, too.

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Dipl. Tourism and Event Manager (EMA) at theEuro-Business-College Jena, B.A. (hons) in BusinessManagement at the University of Sunderland.Event Marketing Coordinator at art decor GmbH.

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