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Marion Göttert
How Corporate Culture is Influenced by National Culture
Using the example of South Korea and Samsung
2012. 92 S. 220 mm
Verlag/Jahr: AV AKADEMIKERVERLAG 2012
ISBN: 3-639-45707-2 (3639457072) / 3-8364-4916-1 (3836449161)
Neue ISBN: 978-3-639-45707-0 (9783639457070) / 978-3-8364-4916-8 (9783836449168)
Preis und Lieferzeit: Bitte klicken
Revision with unchanged content. This thesis does not only include several theoretical aspects of culture and corporate culture, but also has an practical application. The concepts are applied to South Korea and Samsung to make clear how the concepts can be used in reality.
Studium: Hochschule für Technik und Wirtschaft, Internationale BWL, Internationales Marketing Management Napier University, Edinburgh - GB, Business Management Bachelor of Arts with Distinction Hochschule für Technik und Wirtschaft, International Management (Master).