---

The first book on Hello Kitty´s brand collaborations celebrates one of the world´s most loved characters in her fabulously cute guises in fashion, streetwear, confectionary, cosmetics, toys, and more. When Hello Kitty first appeared on a clear vinyl coin purse in Japan, few could have imagined this cheerful and happy character would become a treasured global phenomenon collected by multiple generations. Created by the Sanrio Company in 1974, Hello Kitty has been in the hearts of girls of all ages, ethnicities and economic backgrounds for forty years, adorning the wares of all categories as well as inspiring artists and designers. One of the most unique brands of our time, Hello Kitty has also collaborated with some of the most respected companies worldwide, the results of which are featured exclusively in this stunning book.

---

"...Hello Kitty´s first ever coffee-table book with Rizzoli is an exclusive compilation of the brands, designers, and stars the cool cat has worked with over time. " -In Style Magazine

---

Sanrio is a global lifestyle brand best known for its iconic character, Hello Kitty. Other popular Sanrio characters include Badtz-Maru, My Melody, and Chococat. Since 1960, Sanrio has been inspiring others with their ´small gift, big smile´ philosophy. As of today, Sanrio´s unique products are available in over 130 countries.

---