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InBrain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work.

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Most of us have no idea what´s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules , Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

Medina´s fascinating stories and infectious sense of humor breathe life into brain science. You´ll learn why Michael Jordan was no good at baseball. You´ll peer over a surgeon´s shoulder as he proves that most of us have a Jennifer Aniston neuron. You´ll meet a boy who has an amazing memory for music but can´t tie his own shoes.

You will discover how:

Every brain is wired differently
Exercise improves cognition
We are designed to never stop learning and exploring
Memories are volatile
Sleep is powerfully linked with the ability to learn
Vision trumps all of the other senses
Stress changes the way we learn
In the end, you´ll understand how your brain really works—and how to get the most out of it.

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survival
The human brain evolved, too.

exercise
Exercise boosts brain power.

sleep
Sleep well, think well.

stress
Stressed brains don´t learn the same way.

wiring
Every brain is wired differently.

attention
We don´t pay attention to boring things.

memory
Repeat to remember.

sensory integration
Stimulate more of the senses.

vision
Vision trumps all other senses.

music
Study or listen to boost cognition.

gender
Male and female brains are different.
exploration
We are powerful and natural explorers.

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John Medina is a developmental molecular biologist and research consultant. He is an affiliate professor of bioengineering at the University of Washington School of Medicine. He was the founding director of two brain research institutes: the Brain Center for Applied Learning Research, at Seattle Pacific University, and the Talaris Research Institute, a nonprofit organization originally focused on how infants encode and process information. Medina lives in Seattle, Washington, with his wife and two boys.

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