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This timely book examines language on social media sites including Facebook and Twitter. Studies from leading language researchers, and experts on social media, explore how social media is having an impact on how we relate to each other, the communities we live in, and the way we present a sense of self in twenty-first century society.

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Introduction: The Language of Social Media; Philip Seargeant and Caroline Tagg PART I: THE PERFORMANCE OF IDENTITY ON SOCIAL MEDIA 1. The Performance of a Ludic Self on Social Network(ing) Sites; Ana Deumert 2. Hoaxes, Hacking and Humour: Analysing Impersonated Identity on Social Network Sites; Ruth Page 3. ´Usually not one to complain but...´: Constructing Identities in User-generated Online Reviews; Camilla Vásquez 4. Language Choice and Self-presentation in Social Media: The Case of University Students in Hong Kong; Carmen Lee 5. Entextualization and Resemiotization as Resources for Identification in Social Media; Sirpa Leppänen, Samu Kytölä, Henna Jousmäki, Saija Peuronen and Elina Westinen PART II: THE CONSTRUCTION OF COMMUNITY ON SOCIAL MEDIA 6. CoffeeTweets: Bonding around the Bean on Twitter; Michele Zappavigna 7. Audience Design and Language Choice in the Construction and Maintenance of Translocal Communities on Social Network Sites; Caroline Tagg and Philip Seargeant 8. Youth, Social Media and Connectivity in Japan; Toshie Takahashi 9. Investigating Language Policy in Social Media: Translation Practices on Facebook; Aoife Lenihan 10. Seeing Red: Social Media and Football Fan Activism; Frank Monaghan

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Ana Deumert, University of Cape Town, South Africa Henna Jousmäki, University of Jyväskylä, Finland Samu Kytölä, University of Jyväskylä, Finland Carmen Lee, Chinese University of Hong Kong Aoife Lenihan, University of Limerick, Ireland Sirpa Leppänen, University of Jyväskylä, Finland Frank Monaghan, The Open University, UK Ruth Page, University of Leicester, UK Saija Peuronen, University of Jyväskylä, Finland Philip Seargeant, The Open University, UK Caroline Tagg, University of Birmingham, UK Toshie Takahashi, Waseda University, Japan Camilla Vásquez, University of South Florida, USA Elina Westinen, University of Jyväskylä, Finland Michele Zappavigna, University of New South Wales, Australia

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