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The Postcolonial Cultural Industry makes a timely intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It unearths the role of literary prizes, the adaptation industry and the marketing of ethnic bestsellers as new globalization strategies that connect postcolonial artworks to the market place.

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´In the many ´scattered speculations´ on a robust global marketplace for cultural exotica, repeatedly the stress has fallen on the appropriation, reification, and commodification of postcolonial artworks. Sandra Ponzanesi´s The Postcolonial Cultural Industry offers a refreshingly new take on the contemporary scene. Even as she investigates precisely how culture industries (film studios to presses) capitalize on all things postcolonial, Ponzanesi highlights those artworks that routinely escape commodification through their canny renegotiation of the culture games. A must read for scholars of cultural globalization, The Postcolonial Cultural Industry is a critically astute and intellectually lively book on the political economy of postcolonial studies.´ - Bishnupriya Ghosh, University of California, USA

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Sandra Ponzanesi is Professor of Gender and Postcolonial Studies, Department of Media and Culture Studies, Utrecht University, the Netherlands. Among her main publications are: Paradoxes of Postcolonial Culture (2004), Postcolonial Cinema Studies (2012), Deconstructing Europe (2012), Gender, Globalization and Violence (2014), Postcolonial Transitions in Europe (2016).

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