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Textiles are a key component of the industrial and consumer revolutions, yet we lack a coherent picture of how the marketing of textiles varied across the long 18th century and between different regions. This book provides important new insights into the ways in which changes in the supply of textiles related to shifting patterns of demand.

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Introduction; Bruno Blonde and Jon Stobart 1. An Education in Comfort: Indian Textiles and the Remaking of English Homes over the Long Eighteenth Century; Beverly Lemire 2. Making the Bed in later Stuart and Georgian England; Sara Pennell 3. Customers and Markets for ´New´ Textiles in Seventeenth- and Eighteenth-century Sweden; Lili-Anne Aldman 4. The International Textile Trade in the Austrian Netherlands, 1750-1791; Ann Coenen 5. Material Marketing: How Lyonnais Silk Manufacturers Sold Silks, 1660-1789; Lesley Miller 6. Rural Retailing of Textiles in Early Nineteenth-century Sweden; Pia Lundqvist and Anna Brismark 7. New Products, New Sellers? Changes in the Dutch Textile Trades, c. 1650-1750; Danielle van den Heuvel 8. ´According to the latest and most elegant fashion´. Retailing Textiles and Changes in Supply and Demand in Seventeenth and Eighteenth-century Antwerp; Bruno Blonde, Laura Van Aert and Ilja Van Damme 9. Taste and Textiles: Selling Fashion in Eighteenth-century Provincial England; Jon Stobart 10. Luxury and Revolution: Selling High Status Sarments in Revolutionary France; Natacha Coquery 11. Second-hand Trade and Respectability: Mediating Consumer Trust in Old Textiles and Used Clothing (Low Countries, Seventeenth-Eighteenth Centuries); Ilja Van Damme 12. Urban Markets for Used Textiles: Examples from Eighteenth-century Central Europe; Georg Stoger

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"The principal achievement of this book is that of providing the comparative perspective promised by the title. ... each chapter can be read as a case study that not only relates to existing literature but also provides new, detailed information highlighting trends ... . Equally significantly, it directs readers to areas where there is potential for further or comparable research, thus encouraging further work in this field." (Sally Tuckett, Textile History, Vol. 47 (1), 2016)

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Lili-Annè Aldman, University of Uppsala, Sweden Anna Brismark, University of Gothenburg, Sweden Ann Coenen, University of Antwerp and Utrecht University, Belgium Natacha Coquery, University of Lyon, France Beverly Lemire, University of Alberta, Canada Pia Lundqvist, University of Gothenburg, Sweden Lesley Miller, Victoria & Albert Museum, UK Sara Pennell, University of Roehampton, UK Jon Stobar, University of Northampton, UK Georg Stöger, University of Salzburg, Austria Laura Van Aert, Centre for Urban History, University of Antwerp, Belgium Ilja Van Damme, Centre for Urban History, University of Antwerp, Belgium Danielle van den Heuvel, University of Kent, UK

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