---

Part 1 Strategic Management and its Purpose1. Overview Of Strategic Management
2. Purpose
Part 2 Strategic Objectives and Analysis
3. Objectives
4. The External Environment
5. The Internal Environment
Part 3 Strategy
6. Business-Level Strategy
7. Corporate-Level Strategy
8. Global-Level Strategy
Part 4 Managing Strategy in Action
9. Implementation: Organizing Strategy
10. Execution: Strategic Performance Management
11. Strategic Leadership

---

Witcher, Barry
Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).

Chau, Vinh
Dr Vinh Sum Chau is Senior Lecturer in Strategy at the University of Kent´s Business School and faculty member of the UK ESRC Centre for Competition Policy (CCP)

---