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Carmen D. Maier, Sigrid Norris (Beteiligte)

Interactions, Images and Texts


A Reader in Multimodality
Herausgegeben von Norris, Sigrid; Maier, Carmen D.
2014. XIV, 401 S. 230 mm
Verlag/Jahr: DE GRUYTER; DE GRUYTER MOUTON 2014
ISBN: 1-61451-162-4 (1614511624)
Neue ISBN: 978-1-61451-162-5 (9781614511625)

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The series Trends in Applied Linguistics meets the challenges of the rapidly growing field of applied linguistics. In a very broad sense, applied linguistics is understoodby focusing on the application of theoretical linguistics to current problems arising in different contexts of human society. Given the interdisciplinary character of applied linguistics, the series includes cognitive, psycholinguistic, sociolinguistic and educational perspectives.

The following topicsare included in the series:

Second language acquisition and the acquisition of additional languages
Bilingual and multilingual education
Language planning and language policy
Literacy skills
Second/foreign language pedagogy
Translation and interpretation
Language for specific purposes
Discourse analysis
Language testing and assessment
Child language
Language and gender
Pragmatics and rhetorics
Corpus analysis
Critical pedagogies
Research methodology in applied linguistics
Language and technology
Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages.This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches´ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more.Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book.Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.
Sigrid Norris, Auckland University of Technology, New Zealand; Carmen Daniela Maier, Aarhus University, Aarhus, Denmark.