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There are many models for emerging markets, but this one adds two factors that are often ignored and are valued far lower than other factors. In this book there is an analysis of current models and a discussion about them. Thereafter you can witness the creation of a new model, taking into account not only the social, technological, economic, environmental, political and legal aspects of various nations, but also the cultural aspects. This includes religion, corruption, as well as a nation´s cultural receptiveness (based on Hofstede). Cultural resemblance not only between various nations in emerging markets, but also in comparison to already successful and prosperous nations. Does religion have an impact on the productivity of a nation? Why aren´t these nations richer despite vast natural resources or a large workforce? When or how will they become an emerging market similar to Brazil, or Russia? Well, you´ve found the right book to answer those questions.

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Kevin Schenk was born in Calgary, Alberta, Canada on the 3rd of November 1987. He went to school in Canada until the age of 10, and moved to Germany with his family in 1998. There he completed his Fachabitur in IT in 2006, and after a brief stint in the German army, studied Business Administration in Mainz. At that institution he wrote this thesis.

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