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A developed business model has been established to assist martial arts organizational leaders and small business owners in establishing growth options and improved business improvement processes for acquiring needed funds for operation. This model provides criteria to be used for establishing strategic plans and business goals for operational and business enhancement. This business model stresses the need to target the right customers to ensure top notch customer service and reveals the importance of benchmarking, knowledge, and innovation in possessing a strong business plan and model to benefit organizations and businesses.

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Dr. Kenneth L. Preston is a Project and Technical Lead Engineer in the Space and Defense industry. He received his B.A. and M.S. degrees in Physics, a MBA and a Doctorate in Business Administration (DBA) from Columbia Southern University. He has been a martial artist for over ten years. He is married with 2 children and resides in California.

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