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Winning is not the important thing, it is the only thing.

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How people succeed - and how you can, too.
Sunday Times no. 1 bestseller

Alastair Campbell knows all about winning. As Tony Blair´s chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections, and he´s fascinated by what it takes to win.

How do sports stars excel, entrepreneurs thrive, or individuals achieve their ambition? Is their ability to win innate? Or is the winning mindset something we can all develop? Drawing on the wisdom of an astonishing array of talented people - from elite athletes to top managers, from rulers of countries to rulers of global business empires - Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyses how they deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business and sport can learn from one another. And he sets out a blueprint for winning that we can all follow.

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"This book is a winning project in its own right... I was captivated with the simplicity of the messages and the rich illustrations learned from many lives . . . Alastair Campbell deserves congratulations on an engaging text that can help other talented and committed people with potential for success to become winners themselves." Aldwyn Cooper Huffington Post

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