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Stand: 2020-02-01
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Bruce Ahlstrand, Joseph Lampel, Henry Mintzberg (Beteiligte)

Strategy Safari


The complete guide through the wilds of strategic management
2nd Rev. Ed. 2016. 464 p. w. figs. and cartoons. 236 mm
Verlag/Jahr: PEARSON 2016
ISBN: 0-13-695677-7 (0136956777) / 0-273-65636-8 (0273656368) / 0-273-71958-0 (0273719580)
Neue ISBN: 978-0-13-695677-8 (9780136956778) / 978-0-273-65636-4 (9780273656364) / 978-0-273-71958-8 (9780273719588)

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Strategy Safari - gives you the ´big ten´ in the strategy jungle

In this revised edition of the original, ground-breaking Strategy Safari, Henry Mintzberg, described by Tom Peters as ´perhaps the world´s premier management thinker´ and his equally maverick co-authors continue to blaze a trail through the jungle of strategy. This provocative, jargon-free and readable guide clearly sets out and critiques each of the ten major schools of strategic management to help you grasp what you really need to know. Whether you are an ambitious manager or a bewildered student, Strategy Safari is your indispensable guide to strategy.

Take the strategy safari - your business will thank you for it
Prof. Dr. Joseph Lampel ist Professor an der University of St. Andrews in Schottland.

Henry Mintzberg ist Cleghorn Professor of Management Studies an der McGill University in Montréal. Er gilt als ´Strategie-Papst´ und ist einer der bekanntesten Management-Autoren der Welt.