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Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 11th Edition, thoroughly covers the complex environment in which managers confront ethical decision-making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs --?helping you see how ethics can be integrated into key strategic business decisions. Thoroughly revised, this edition incorporates coverage of new legislation affecting business ethics, the most up-to-date examples, and the best practices of high-profile organizations. It also includes 20 new or updated original case studies.

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Part I: AN OVERVIEW OF BUSINESS ETHICS. 1. The Importance of Business Ethics. 2. Stakeholder Relationships, Social Responsibility, and Corporate Governance. Part II: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS. 3. Emerging Business Ethics Issues. 4. The Institutionalization of Business Ethics. Part III: THE DECISION-MAKING PROCESS. 5. Ethical Decision Making and Ethical Leadership. 6. Individual Factors: Moral Philosophies and Values. 7. Organizational Factors: The Role of Ethical Culture and Relationships. Part IV: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY. 8. Developing an Effective Ethics Program. 9. Managing and Controlling Ethics Programs. 10. Ethical Leadership. 11. Business Ethics in a Global Economy. 12. Sustainability: Ethical and Social Responsibility Dimensions Part V: CASES. 1. Monsanto Attempts to Balance Stakeholder Interests. 2. Starbucks´ Mission: Social Responsibility and Brand Strength. 3. Walmart Manages Ethical and Compliance Challenges. 4. Managing Risks in the Oil Industry. 5. New Belgium Brewing: Ethical and Environmental Responsibility. 6. National Collegiate Athletic Association: Football Compliance. 7. Google: The Quest to Balance Privacy with Profits. 8. Zappos: Delivering Happiness to Stakeholders. 9. Enron: Questionable Accounting Leads to Collapse. 10. Home Depot Implements Stakeholder Orientation. 11. Frauds of the Century. 12. Insider Trading at the Galleon Group. 13. Whole Foods Strives to Be an Ethical Corporate Citizen. 14. Apple Inc.´s Ethical Successes and Challenges. 15. PepsiCo´s Journey Toward an Ethical and Socially Responsible Culture. 16. Recreational Equipment Incorporated (REI): A Responsible Retail Cooperative. 17. Better Business Bureau: Protecting Consumers and Dealing with Organizational Ethics Challenges. 18. Managing the Risks of Bribery in Global Business. 19. Mattel Responds to Ethical Challenges. 20. Best Buy Fights Against Electronic Waste.

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Ferrell
Linda Ferrell, Ph.D., is professor and Chair of the Marketing Department at Auburn University. She was Distinguished Professor of Leadership and Business Ethics at Belmont University. Prior to serving at Belmont University she was a professor of marketing and Creative Enterprise Scholar with the University of New Mexico´s Anderson School of Management. She co-managed two-$1.25 million grants for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico. She earned a Ph.D. from the University of Memphis and an M.B.A. and B.S. in Fashion Merchandising from Illinois State University. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including BUSINESS AND SOCIETY, MANAGEMENT, and INTRODUCTION TO BUSINESS. Professionally, Dr. Ferrell served as an advertising account executive with McDonalds´ and Pizza Hut´s advertising agencies in Houston, Indianapolis and Philadelphia. She was recently honored as the Innovative Marketer of the Year by the Marketing Management Association. Dr. Ferrell is on the Board of Directors of Mannatech in Dallas, a NASDAQ-listed health and wellness company. She serves on the Board of the NASBA, Center for the Public Trust. She serves on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board. She is immediate Past President of the Academy of Marketing Science and Past President of the Marketing Management Association. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.

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