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This book provides corporate leaders a roadmap for bridging the hierarchical gaps between management and employees to gain company-wide acceptance of transformative strategic initiatives. Serial entrepreneur Hayes Drumwright demonstrates how to take responsibility for uncovering and fusing the inspiration potential at all levels of your organization and neutralizing the culture of fear and apathy that corrodes the team and organizational commitments of your employees.

Why is there a divide between management and the employees they lead? Why does each group have such an incredibly hard time understanding each other? Why do over 70% of corporate initiatives fail? It isn´t because of a lack of communication from the top. And talking louder clearly isn´t going to fix it.

In Management vs Employees , Hayes Drumwright attacks a problem that has plagued companies for years. How do we bridge the power gap between management and employees in a way that inspires both to engage?

Having bootstrapped many businesses in various industries, Drumwright covers the mindset and methodologies leaders must utilize at all levels in organizations to close the gap on apathy and entitlement in order to create an engaged workforce that can scale companies organically.

Using stories from both perspectives and multiple company engagements you will learn how to build trust, gather input, distribute accountability, and make those you lead feel like an accomplice in the leader´s master plan.

"Hayes Drumwright is a world-class entrepreneur. And in this direct, provocative, and honest book, he describes both the path of his life and the route all of us can take to build something big. Along the way, he shows that a leader´s ultimate job is not to shield people from risk, but to help them learn and grow."

Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

"I believe a person who can turn a negative into a positive can never be defeated - this is brilliantly illustrated in Management vs Employees . Hayes Drumwright shares his stories of success, and, importantly, failure with a rare rawness that you will be grateful for again and again."

Greg McKeown, New York Times bestselling author of Essentialism: The Disciplined Pursuit of Less

What You´ll Learn

Better implement change in today´s over-complicated, over-structured enterprise
Inspire the enterprise employee base to work with the same passion as the founders and executive team toward corporate success
Traverse the often confusing array of new social media tools in order to better understand which tool is appropriate to which situation without creating more social noise
Ensure a 70% success rate for new initiatives instead of the current 70% failure rate critical to corporate productivity, profitability, and viability Who This Book Is For
The audience is segmented into three separate categories, all of which are clearly addressed and weighed-in on in each chapter: executives, entrepreneurs, middle management.

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PART I Us
Chapter 1 Selfish and Selfless
Chapter 2 Pour a Foundation
Chapter 3 Grab Your Cape
PART II Them
Chapter 4 What If "They Don´t Like You?
Chapter 5 Stop Wasting Money on New Initiatives
Chapter 6 Barfing Downhill
PART III Bridges
Chapter 7 Sourcing Pain
Chapter 8 Truth-Seeking
Chapter 9 Minimum Viable Stuff
Chapter 10 Accidental Adoption
PART IV Leaders Need Followers
Chapter 11 Being vs. Becoming
Chapter 12 Those We Serve
Chapter 13 A Legacy of Failure

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