---

A radical reassessment of how we can most effectively help others by a rising star of philosophy and leading social entrepreneur.

---

Most of us want to make a difference. We donate to charity, buy Fairtrade coffee, or try to cut down on our carbon emissions. Rarely do we know if we´re really helping, and despite our best intentions, our actions can have ineffective -- and sometimes downright harmful -- outcomes. Confronting this problem, William MacAskill developed the concept of effective altruism, a practical, data-driven approach which shows that each of us has the power to do an astonishing amount of good, given the right information. His conclusions are often surprising; by examining the charities we give to, the goods we buy and the careers we pursue, Doing Good Better is a fascinating and original guide which shows how, through simple actions, you can improve thousands of lives -- including your own.

---

Beautifully written and extremely smart. Doing Good Better should be required reading for anyone interested in making the world better. Steven D. Levitt, author of Freakonomics

---

MacAskill, William
William MacAskill is an Associate Professor of Philosophy at the University of Oxford and co-founder of non-profits Giving What We Can and 80,000 Hours, which inspire people to use their time and money as effectively as possible to fight the world´s most pressing problems. Between them they have raised over $12 million for the most cost-effective charities plus a further $380 million in lifetime pledges, enabled hundreds of people to choose careers with massive social impact and helped to launch the effective altruism movement. He and his organisations have been featured in the New York Times, the Wall Street Journal, the Today programme, and on Fox News, NPR, TED and many other media outlets globally. He has published in the leading philosophy journal Ethics and writes regularly online for Quartz, The Atlantic and Vox.

---