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With respect to the prevalently monological character of the global world order, this book aims to show that different worlds are possible on the condition that we develop a critical linguistic consciousness. This means to recover otherness at the basis of communication, therefore the disposition to dialogue, difference, hospitality.

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The Global World is a pivotal formula in present - day "Newspeak". The book´s leitmotif - if it is true that the faces of today´s global world are manifold - is that language opens to the other, that the word´s boundaries are the multiple boundaries of the relation to others, of encounter among differences. Otherness logic is in language and life. The aim is to evidence how, contrary to implications of the newspeak order, new worlds are possible, critical linguistic consciousness is possible - a "word revolution" and pathway to social change. The method is "linguistic" and concerns the language and communication sciences. But to avoid that the limits of the latter influence our perspective on "the global world and its manifold faces", this method is located at the intersection of different scientific perspectives. As such it pertains to "philosophy of language", but in dialogue with the science of verbal and nonverbal signs, today "global semiotics", therefore it is also "semiotic". And given that how to understand "the global world" is not just a theoretical issue, but concerns how we relate to others, to differences in all their forms and aspects, the method proposed with this book is also "semioethic".

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Contents: Language and Social Reproduction - The Critique of Glottocentricism, European Signatures - Translation as the Life of Signs - Communication and Otherness in Philosophy of Language - Significs and Semioethics. Educating for Meaning and Value - Perception and Understanding in the Era of Global Communication - Humanism Questioned. The Gift in and Beyond Exchange - The Self: Its Limits and Potentialities - Two Assumptions in Legal Discourse: Answering for Self and Telling the Truth - Identity to Alterity, a Look through Literary Writing - Misunderstanding in Understanding.

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Susan Petrilli, Professor of Philosophy and Theory of Languages, University of Bari, Aldo Moro, Italy, Visiting Research Fellow at the University of Adelaide, South Australia, 7th Sebeok Fellow, Semiotic Society of America, has published many books and essays as author, editor and translator presenting, among others, Peirce, Welby, Bakhtin, Levinas, Morris and Sebeok. She directs various book series and is member of the advisory board of several international journals.

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