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The critical grounded theory presented in this book offers valuable insights on the social processes and strategies used by Blended English for Academic Purposes Professionals (BLEAPs) at higher education institutions, as they struggle to negotiate the challenges arising from a new focus on recruiting international students and hunting for other resources for their universities. Drawing from in-depth interviews with numerous research participants at over eleven higher educational institutions in the UK, Japan and the United States, this work focuses on those who have been precariously placed as middle manager at many EAP and TESOL programs. Lacking in both positional power or permanence, these ´BLEAPs´ are faced with many challenges as they seek to understand their changing role in higher educational institutions, and engage in strategies that can help them gain greater control over issues in their profession.

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Acknowledgements.- Table of Figures.- List of Tables.- Chapter 1 Setting the Stage: Context, Concepts, and Theoretical Constructions.- 1.1 Pivotal Events.- 1.2 Why This Book?.- 1.3 Key Concepts.- 1.3.1 Neoliberal Universities.- 1.3.2 English for Academic Purposes.- 1.3.3 Blended EAP Professionals.- 1.4 Critical Grounded Theory.- 1.4.1 Beginning Stage.- 1.4.2 Intermediate Stage.- 1.4.3 Final Stage.- 1.5 Practicing Reflexivity.- 1.5.1 Research Background and Paradigmatic Position.- 1.5.2 Composition Style, Transcription, and Data Collection.- 1.6 Structure of This Book.- Chapter 2 EAP in the Third Space of Neoliberal Universities.- 2.1 Introduction.- 2.2 The Shift to Vocationalism.- 2.3 Sociopolitical and Economic Scaffolding.- 2.3.1 Globalization and Higher Education.- 2.3.2 Massification.- 2.3.3 McDonaldization.- 2.4 Institutional Manifestations and Emergent Third Spaces .- 2.4.1 Distinguishing Between Universities: An HEI Typology.- 2.4.2 Enter The Third Space.- 2.5 Reconstructing EAP into Student Processing Units (SPUs).- 2.6 Chapter Summary.- Chapter 3 The Emergence of Blended EAP Professionals.- 3.1 Introduction.- 3.2 Blended Ambiguity.- 3.3 Life as a BLEAP.- 3.3.1 Becoming a BLEAP.- 3.3.2 Typical Tasks.- 3.3.3 Types and Trajectories.- 3.5 Chapter Summary.- Chapter 4 Hunting and Gathering.- 4.1 Introduction.- 4.2 Resource Prospecting.- 4.2.1 Seeking Resource Enhancements.- 4.2.2 Securing Dependable Resource Flows.- 4.2.3 Cultivating Potential Resources.- 4.2.4 TEAP Response to Resource Prospecting.- 4.3 Investment ServicinG.- 4.4 Milking the Cash Cow.- 4.4.1 Examples of Overseas Program Milking.- 4.4.2 Role of BLEAPs.- 4.4.3 Response of TEAPs.- 4.4.4 Covariances and Conditions.- 4.5 Resource Leeching.- 4.5.1 Internal Resource Leeching.- 4.5.2 External Resource Leeching.- 4.6 Chapter Summary.- Chapter 5 Weighing and Measuring.- 5.1 Introduction.- 5.2 Contextual Factors in the Weighing & Measuring of Higher Education.- 5.2.1 External Factors.- 5.2.2 Internal Factors.- 5.3 Weighing & Measuring Tertiary EAP Programs.- 5.3.1 Challenges to the Weighing & Measuring of EAP Programs.- 5.3.2 Strategies for Weighing & Measuring EAP Programs.- 5.4 Weighing & Measuring TEAPs.- 5.4.1 Challenges to the Weighing & Measuring of TEAPs.- 5.4.2 Strategies for Weighing & Measuring TEAPs.- 5.5 Weighing & Measuring International Students.- 5.5.1 Challenges to Weighing & Measuring International Students.- 5.5.2 Strategies for Weighing & Measuring International Students.- 5.6 Weighing & Measuring BLEAPs.- 5.6.1 Challenges to the Weighing & Measuring of BLEAPs.- 5.6.2 BLEAP Strategies for Weighing & Measuring.- 5.7 Chapter Summary.- Chapter 6 Molding and Shaping from On High.- 6.1 Introduction.- 6.2 Seeing the Big Picture.- 6.2.1 BLEAPs and the Big Picture.- 6.2.2 TEAPs in Obscurity: Puzzling out a Different Picture.- 6.3 Maintaining Control.- 6.3.1 Creating Process Frameworks.- 6.3.2 Owning the Process.- 6.3.3 In-Group Consolidation.- 6.3.4 Green Zone Construction and Bunker Building.- 6.3.5 Flow Management as a Control Maintenance Strategy.- 6.4 Making an Innovative Impact.- 6.5 Consequences of Molding & Shaping for Tertiary EAP.- 6.5.1 Surviving on Administrative Patronage.- 6.5.2 Reshaping Professional Identities.- 6.5.3 Colonial Transformation.- 6.6 Chapter Summary.- Chapter 7 Mobbing, Struggling, and Managing: A Story of Professional Disarticulation.- 7.1 Introduction.- 7.2 Professional Disarticulation.- 7.2 Potential Contributions.- 7.3 Further Implications.- 7.4 Final Thoughts.- References.

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