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The influence of institutional and cultural differences on entry mode decisions of multinational corporations is undeniable. This is reflected in numerous studies that build on different theoretical frameworks, all following the quest of explaining the complex mechanisms of institutional impact on entry mode decisions. My work seeks to find answers on how different dimensions of institutional factors influence entry mode decisions of international franchising companies.In concrete terms, the influence of the variables Uncertainty avoidance, cultural differences, institutional differences, regulatory quality or regional risk on the decision between high control (=equity) and low control (non-equity) franchising governance modes is tested. The results indicate significant effects of regional regulatory quality and regional risk levels on entry mode choice that goes in the opposite of the postulated direction in the hypothesis. This work shows that institutional and cultural dimensions do matter for entry mode choice and underlines that future research has to look more closely on how institutional factors and their interaction among each other influence this decision.

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Kohl, Magdalena
Magdalena Kohl finished her Bachelor studies in International business at the University of Ecnomics and Business in Vienna. She decided to further pursue her academic career with her Master studies at the University of Vienna where she chose her Major to be Organisational and Personnel management.

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