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Human Resource Management has not only an influence on the productivity of the employees, but also on the company´s turnover and profitability as well as on its corporate financial performance in general. It is therefore essential for both the entrepreneur of a Small and Medium Sized Enterprise and HR Manager of an internationally operating enterprise to deal with topics such as Recruiting, Onboarding, Talent Management and Employer Branding. The present work aims to identify general components of Human Resource Management, and aims furthermore specifically to establish the process changes in HR Management in the last decades. Moreover, it will also show that traditional HR Management has already reached the ´next level´; HR 2.0 is particularly shaped by the impact of social media and software applications. By means of qualitative research and conducting 17 interviews with HR experts, the dimension of Austrian enterprises that are already aware of the term ´HR 2.0´ was investigated and in a further context, the research most notably elaborated on the economic sector and the company size, for which HR 2.0 is of particular relevance for.

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Selina Möstl is Austrian and was born on 21 April 1992 in Graz. After her school leaving examination, she studied International Management at FH JOANNEUM in Graz and the University of Split in Croatia. In autumn 2015, she graduated with a Bachelor of Arts in Business.

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