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In this book the reader will find an overview and summary of the Austrian training market with a particular focus on management and soft-skill training. There will be market research into which types of training methods, strategies, and tools (i.e. e-learning, blended learning, video learning, mobile learning, coaching, and other related Value Added Services) consumers of professional soft-skill training want. This research is conducted at both at the corporate client level (in a B2B capacity, i.e. training departments) and individual end-consumer level (participants in training seminars). Ways of how to calculate a Return On Investment for training is also covered. Finally a limited business plan, referencing the author´s own training business, is also included. Focusing on strategy and what customers really want, this business plan can be easily adapted to and implemented by other small training groups (including one-person companies) to be more profitable and efficient.

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Eric Molin, MBA, is a US transplant living in Vienna, Austria. The owner of a small training organization, Smart-Talk, he has helped his clients improve their presentation and communication skills to better leverage their ideas and convince customers of their products and services. His customers include "C-Suite" for top ATX/DAX listed companies.

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