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Forty years of ´witty thinking´ from over 300 designers, including hundreds of visual examples and interviews with the world´;s top practitioners.

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Beryl McAlhone is a writer with a particular interest in design. She began her career as a journalist, and has edited the women´s pages of the Observer and the design magazines Designer and Direction. She now works on a wide variety of design-related assignments. These have included research and writing for the British Design Consultancy Survey, the London Institute and the Chartered Society of Designers. David Stuart was a founding partner and Creative Director of The Partners, the award-winning UK graphic design company. His early career included working as the only designer in an artists´ material company, in a little known department of the BBC and in a garret at the Museum of London. He has been President of the D&AD, and has over forty years experience in both design and branding. Greg Quinton, now Executive Creative Director of brand strategy, design and innovation at The Partners, has over 25 years´ experience of the design business, working with clients from HSBC to the National Gallery, winning awards along the way from D&AD, the New York Art Director´s Club and Gold Lions at Cannes.

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