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Over the past few decades, the world has rushed headlong into the arms of an all-encompassing machine embrace. Companies like Google, Facebook, Apple and Amazon are leading us into an age of total automation and homogenization of our social, political and intellectual lives. Monopolists of the past sought only profit, todays corporate giants hunt information and influence instead.

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A New York Times Book Review Notable Book of 2017

Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence.

Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection-a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success.

Elegantly tracing the intellectual history of computer science-from Descartes and the enlightenment to Alan Turing to Stewart Brand and the hippie origins of today´s Silicon Valley-Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide.

At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today´s corporate giants have far more nefarious aims. They´re monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.

Named one of the best books of the year by The New York Times - L.A. Times - NPR

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Franklin Foer is a national correspondent for The Atlantic. He is the author of How Soccer Explains the World, which has been translated into twenty-seven languages, and is a winner of a National Jewish Book Award. For seven years, he edited The New Republic magazine.

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