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The book traces the crucial aspects of the relationship between media and the concept of representation. The possible links between the two concepts developed into the emergence of what came to be called media representation theory. Yet, in this book, I work on different perspectives which trace how British Muslim communities are represented in British media. I focus on such representations in new media, notably digital web-based media rather than classical hard and electronic media. Interestingly, this book broaches the issues of Muslim identity as being represented by mainstream media and how it is processed and consumed by media multiple audiences as well. Within the theoretical tradition of audience or reception theory, it is argued that passive consumptions of hegemonic representations of Islam and Muslims are no longer possible with the advent of what came to be called Media Studies 2 or Web 2.0 Studies.

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Zriba, Hassen
Dr. Hassen Zriba is an Assistant Professorin British Cultural Studies. He is also theHead of the Department of English at theUniversity of Gafsa, Tunisia. He haspublished many articles and books in hisarea of expertise.

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