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This work is a study about the business strategy implementation in a particular industry that really creates interest in the author. Fashion is a big concept, that concerns more than one sector. The decision of analyzing the high fashion and the fast fashion derives from the idea of the author to better understand the entire industry. These two sectors are the most different when talking about fashion, so they permitted to make an exhaustive analysis.

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Born in Turin, Italy, 23 years ago. After studying languages and economics at the high school, the decision to begin the university at the School of Management and Economics in Turin. In July 2017 the graduation in Business Management, course all taught in English. The thesis was about the fashion industry, a passion of the author.

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