---

A large part of our current linear economy
consists of fast-moving consumer goods. After a
short usage period the product becomes waste,
which ends up in a waste treatment plant for
recycling or incineration or, unfortunately, leaks
into the environment on landfills or as plastic
soup.
Should we stop consuming these products?
Can we live without packaging, consumables
and fashion? We could do without them, but
sometimes we do need packaging to protect a
product and to prevent food waste.
In order to stop producing more waste we need
to rethink our approach to those consumables.
We need a more circular approach, starting at
the beginning of production and consumption:
the design. Through circular business models
and design strategies Products that Flow
demonstrates how end-of-life products can
become a resource for new ones instead of
becoming waste. The book describes circular
business models and design strategies to
inspire designers, marketeers and business
developers.

---

Haffmans, Siem
Siem Haffmans has over 25 years of experience as a sustainable designer and is a strategic consultant on sustainable innovation and the circular economy.

Gelder, Marjolein, van
at Partners for Innovation, working on the circular economy and the CIRCO project. E

Hinte, Ed , an
Ed van Hinte started the design research facility DRS22 in The Hague. DRS22 performs design research on public space, communication and lightweight structures.

---