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After the success of 2017´s Visual Thinking, the
author noticed that people enjoy discovering
how easy it is to use drawings in business
communication. But they still have no guide to
satisfy their desire to tell a visual story in a very
simple way. That is why the author has now
written Visual Doing. This book will fulfil this
desire, not by drilling deeper into the advice in
the first book, but by ´undeepening´ Chapters 3
and 4. These chapters, both about drawing in
visual business settings, are now broken down
into ready-to-implement skills and tools.
Visual Doing will improve your visual craftsmanship
and broaden your skillset. It´s a practical
and accessible handbook for incorporating
visual thinking into your daily business and
communication. The author leads you through
a new range of exercises, techniques and subjects
which will help you to tell your own visual
story. It takes a look at these subjects from
different perspectives: ´me as an individual´, ´we
as a team´ and ´us as a company.´ It helps you
to clarify complex information, pitch innovative
strategies and foster a visual culture within your
organisation.
Learn how to show and share your ideas in a
fun, clear and compelling way so you can inspire,
engage and activate yourself and others.

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Brand, Willemien
Willemien Brand has turned her passion for drawing and design into her life´s work. She graduated with distinction from the prestigious Design Academy in Eindhoven and enjoyed an award-winning career as an industrial designer with ATAG Keukentechniek before setting up the successful design studios Buro BRAND and BRAND Business.

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