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Lessons from the most successful football club on the planet about how to build a winning culture in any working environment.

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´Does culture create competitive advantage? Case closed in this compelling analysis of sporting success. Read it.´ - James Kerr, bestselling author of Legacy.

In The Barcelona Way, sports psychologist Prof. Damian Hughes draws on exclusive insight into FCB as well as first-hand research from organizational psychology, to set out a method to create your own high-performance culture.

At the heart of FCB´s winning culture are a set of principles, epitomized by Pep Guardiola, Johan Cruyff, Lionel Messi and many other FCB legends, which govern how to nurture talent, prepare for change and provide the best environment to build a culture of sustained success.

These principles: Big Picture, Arc of Change, Repetition, Cultural Architects, Authentic Leadership are at the heart of FCB´s unprecedented domination of football, and are the key to developing high-performance cultures in any team-based organisation across every industry.

The Barcelona Way is a hugely practical must-read that sets out a clear plan, based on the same principles, for you to create a culture of success and get the best of yourself and your team.

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A powerful book on the important principles of creating a high-performing culture. Eddie Jones, England Rugby Union Head Coach

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Hughes, Damian
Professor Damian Hughes combines his practical and academic background within sport, organization and change psychology to work as a trusted adviser to business, education and sporting elite, specializing in the creation of high-performance cultures. He has written several successful business texts, including Liquid Thinking and How to Think Like Sir Alex Ferguson.

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