---

A profoundly insightful and helpful book on the power of habit and how to change your behaviour for a lifetime.

---

´Wendy Wood is the world´s foremost expert in the field, and this book is essential´ - Angela Duckworth, bestselling author of Grit

The scientifically proven way to make positive changes in your life by the world´s foremost expert on habits.

Much of what we do, we do by habit. How we respond to the people around us; what we buy; when and how we exercise, eat and drink are nearly all done without conscious thought.

And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail.

What if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to achieve your goals? Drawing on three decades of original research, Wendy Wood shows how habits are stress-resistant, that varying rewards leads to faster and more effective habit formation, and why the oft-repeated idea that forming a habit takes twenty-one days is wrong. Explaining the fascinating science of how habits form, Wood provides the key to unlocking our habitual mind in order to make the changes we seek.

---

If you´ve ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits Adam Grant, New York Times bestselling author of Originals and Give and Take , and host of the TED podcast WorkLife

---

Wood, Wendy
Wendy Wood was born in the UK and is Provost Professor of Psychology and Business at the University of Southern California. Her research incorporates neuroscience, cognition, and behavioral insights to understand habit persistence and change, and she has collaborated with many luminary psychologists, including Angela Duckworth and Adam Grant. Her research has been funded by the top granting agencies including NIH, NSF, Templeton Foundation, Rockefeller Foundation, Proctor & Gamble, and the Radcliffe Advanced Study Institute at Harvard. She has written for The Washington Post and the Los Angeles Times, and her work has been featured in The New York Times, Chicago Tribune, Time magazine, USA Today, and NPR. She lectures widely for popular and academic audiences, and recently launched a website to convey scientific insight on habit to the general public.

---