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The Entrepreneurial Myth explains how business creators are turned into all-powerful, never-fail gurus as they shoulder the collective necessity for enterprise. The Myth skews public policy, damages entrepreneurs´ mental health, amplifies business failure rates and undermines our economies. Based on analysis spanning thirty years, this book challenges the pervasive influence of the Entrepreneurial Myth and introduces the reader to Business Curation, an exciting new way to build businesses. It is a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Entrepreneurship - with all its griefs, glories and possibilities - belongs to us all.

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A book challenging how we think about entrepreneurship to benefit individual business protagonists, their communities and global economies.

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