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This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Drawing on research from a world-class team of experts, this collection addresses the challenges facing survey-based data collection today as well as the potential opportunities presented by new approaches to survey research, including in the development of policy. It examines innovations in survey methodology and how survey scholars and practitioners should think about survey data in the context of the explosion of new digital sources of data. The Handbook is divided into four key sections: the challenges faced in conventional survey research; opportunities to expand data collection; methods of linking survey data with external sources; and, improving research transparency and data dissemination, with a focus on data curation, evaluating the usability of survey project websites, and the credibility of survey-based social science.

Chapter 23 of this book is open access under a CC BY 4.0 license at link.springer.com.

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David L. Vannette is Principal Research Scientist for Qualtrics, an industry-leading provider of Online Survey Software, and a Ph.D. Candidate in the Department of Communication, Stanford University, USA. His research focuses on developing and exploring best practices in survey methodology and understanding the measurement and effects of exposure to research results published in the news media.


Jon A. Krosnick is the Frederic O. Glover Professor in Humanities and Social Sciences, Professor of Communication, Political Science, and (by courtesy) Psychology, Stanford University, USA. Winner of the American Association for Public Opinion Research´s Lifetime Achievement Award, his research focuses on attitude formation, change, and effects, on the psychology of political behaviour, and on survey research methods.

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