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Modern product supplier or service provider faces great challenges in twenty first century. More open markets, removed borders and restrictions increase the competition and variability dramatically. Marketing efforts without solid fundamental supply chains and operations can´t survive in the competition. There are two main purposes of this thesis work. First is to show importance of well-organized established cooperation between functions in big companies for achieving sustainable growth, customer satisfaction and profitability, which is happening in the Wizz Air, company I chose for this business case. Second is to investigate whether company which is growing fast sticks to principles mentioned in the theoretical part. In the same time define problems and difficulties the company encounters. Particularly main emphasis is put on right cooperation between operational, supply chain, logistical branch of company and marketing, communication branch and as result customer value creation which is derived from it.

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Kanyuk, Miklos
Author is the former business and management student of Corvinus University of Budapest. During studies he was doing an internship in Wizz Air - eastern European low cost airline based in Budapest. Job in the real business environment inspired the creation of this publication, where writer aims to show theoretical concepts applied in practice.

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