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The present-day business world is competitive,
complex, and interconnected. Organizations
must innovate to survive. Innovation is an
expensive exercise and needs smart people to
work on it, those that are not always within your
organization. To succeed, many now co-create
with others outside their own organization. In
innovating jointly, organizations struggle with
questions on how to capitalize on bright ideas,
how to capture value in a co-created innovation,
and how to manage the innovation process itself.
The Innovation Matrix simplifies and structures
innovation management and strategy. Intellectual
property, which is at the core of every innovation,
is urged to be used as a tool in defining a strategy
and managing the innovation. Through three key
steps (THINK-STRATEGIZE-ACT), you build an
Innovation and IP Strategy.

- build your three step Innovation and Intellectual
Property Strategy: Think, Strategize and
Act
- old tools reinvented for the new world: managing
your eco system, clever contracting and
innovation attitude

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Jeyakodi, Deepika
Deepika Jeyakodi has an Advanced LL.M in Air and Space Law from the IIASL, University of Leiden and a Masters in International and Constitutional Law, University of Madras, India.

Ros, Mirjam
Mirjam Ros holds a Master in Business Law and in Public Administration & Public Policy. She has twenty years of experience in the aerospace industry, oil & gas and R&D. Her focus areas are: Innovation & Intellectual Property, Business Strategy & Partnering, Human Development and Design Thinking.

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