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Allen Alexander, Olga Kokshagina (Beteiligte)

Radical Innovation


A Practical guide for harnessing new, novel or game changing breakthroughs
2020. 280 S. 30 col. ill. 170 x 240 mm
Verlag/Jahr: DE GRUYTER 2020
ISBN: 3-11-064129-1 (3110641291)
Neue ISBN: 978-3-11-064129-5 (9783110641295)

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Creating ideas is not the problem, but selecting the most valuable and implementing them in your organisation, that is the real challenge. Truly radical ideas question the established company norms and business models and frustrate decision-making processes resulting in a high level of resistance from within - even before taking these idea to market. This book provides practical solutions to helping practitioners to evolve their organizations to support breakthrough innovations - by bringing the new, practical tools and frameworks to support more radical challenges.

As a CEO, Chief Innovator or Director of a corporate innovation lab or an incubator you are likely dealing with more and more ideas - the majority incremental, but some radical and these more extreme ideas could open totally new markets or territories, have a huge potential for your business but realistically the challenge of implanting them is even more complex.

Designed as an easy-to-use book Radical Innovation: A Practical Guide for Harnessing New, Novel or Game Changing Breakthroughs comes with dedicated and reusable worksheets in order to help innovation managers act effectively to deliver an innovation strategy and for innovators themselves to know how to develop breakthrough ideas. The book also considers moving from discovery, exploration and importantly how to seeking realistic investment opportunities to ensure you can secure the landing phases - each considered with respect to the various integrated or stand-alone organizational structures that enable breakthrough.
Dr Olga Kokshagina, RMIT University, Melbourne, Australia Dr Allen Alexander, University of Exeter, UK